“Shit, busy would be an understatement. But the article said it was pristine and peaceful.” Every traveller has muttered words to that effect. Should it not occur to us that we went there, because of the guidebook, or that travel site we stumbled upon. AND so did all the others.

The LP effect. This often useful publication has been known for the influence it exerts on certain businesses and particular destinations. Recommend one cafe in Goa, and that cafe becomes the place to go for the average visitor. Suggest one beach over another, and that becomes the preferred beach for the masses, no matter if just over the headland there is an even more picturesque, and of course quieter stretch. Travel in India, and see that if a cafe has been recommended by the LP, you’ll see signs all over the business exterior shouting about it. You may also find that other enterprises have opened up with the same name, knowing full well that any recommendation in the LP would boost their takings hugely. Such is the influence travel writers can have.

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